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Chapter 4: Brand Identity Design: the Building Blocks of Your Brand Identity. Chapter 5: Designing Your Brand Identity. Put another way: a designer’s job isn’t to design a brand. Designersdesign the brand identity (explained in Chapter 5 ). Chapter 2: Creating Your Brand Strategy. style guide.
It’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey. Thoughtless design choices lead to misleading or confusing logos. The Psychology of Fonts in Logo Design. The Psychology of Shapes in Logo Design. The Psychology of Lines in Logo Design.
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