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I’m a very big proponent of the “lean startup movement&# as espoused by Steve Blank & Eric Ries. In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product.
We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. when is the right time to go big with PR? Check it out.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development.
This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Last week, we announced that our short application form was live.
Collaboratively develop an idea focused on personal or known daily/weekly problems: Brainstorm with your co-founders, as the initial idea often comes from one person but benefits from team input. Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively.
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. I used to always tell my development team, “you need to design a product that my dad could use.
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. The sales professional.
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. The sales professional.
o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -
The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.
Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. Let’s take sales and business development. Getting people to join your company is a key goal of early PR.
Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It’s time to think about licensing what you have to an existing company already in business, and give up developing and marketing it yourself.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Even if men have an innate advantage at software development, the gap would have to be massive in order to explain why startup after startup has an all-male team. None of these are impossible.
A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. Property damage. Financial harm.
Huge structural under-employment in much of the country and full employment in some niche tech markets where it’s impossible to hire developers, designers or sales professionals. If you are interested the Vimeo is here. For others it feels like a two-speed economy, where rules apply to hot tech startups that don’t apply elsewhere.
So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. But also when you’re developing so is your competitor.
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. These days, many agencies start as a lean operation. Image source ).
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. But its not very open, and not very programmable, unless you have an expensive Mac and an approved developer license. Expo SF (May.
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. That’s the local maximum.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].
They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.
Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Half Of U.S.
Lean Business: Lessons from A-Rod – [link]. Lean Business: Lessons from A-Rod – [link]. Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. Lean Business: Lessons from A-Rod – [link]. 10 Fresh Tools For Web Designers And Developers – [link].
Four books helped me out a lot over the last few years: Four Steps to the Epiphany by Steve Blank, Running Lean by Ash Maurya, The Four Hour Workweek by Timothy Ferris and Rework by Jason Fried & David Heinemeier Hansson. I couldn’t write a single line of code, and I didn’t have any clue how to start a business. You’re not alone.
Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. 3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Essential Guidelines for Featured Content in Web Design – [link].
In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. A crisis is sometimes needed to force that reexamination.
Develop a Business Plan. Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. When developing a business plan, you want to decide on a model that fits your needs. Build an active online presence (be your own PR person!). Box address. Create a website.
Lean Marketing 101: Setting Goals – [link]. Traveling lean: tips for small businesses and entrepreneurs – [link]. Lean Marketing 101: Setting Goals – [link]. Traveling lean: tips for small businesses and entrepreneurs – [link]. Good look at how people develop influence online – [link].
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. The sales professional.
Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].
Slides from “ Lean startup intro (with no buzzwords) ” by robfitz. Lean gets bogged down in tactics & tools. This presentation is about what are, in my opinion, the big principles behind lean startup. Lean begins from there and helps us make it better. A few tools from lean startup.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. More great examples in the Logo Design section below. 16J7Ge5. .
Yo Entrepreneurs, developers and visionaries – read this! Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Web Development Tips and Tools for Beginners (and Experts) – [link]. 30+ Fresh Icon Sets for Web Designers and Developers – [link].
Lean Startup 101 for Developers – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. 150 best jQuery effects for web designers and developers – [link]. Not Everything That Can Be Counted Counts – [link]. Steve Jobs’s Strategy?
Our VP of Business Development had no problems getting meetings and fund raising was easy. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of Customer Development.
Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? 5 Tips for Creating a Fun Summer Color Palette | Design Shack – crowdspring.co/1lDszLq.
Lean Business: Capacity Management, Overhead, and Your Business – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link].
Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. “Empower Your Small Business”, crowdSPRING’s smallbiz newsletter: content marketing, lean biz, more – [link]. Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. 25 Free Serif Fonts - [link].
Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link].
These people believe that technological developments will do more good for humanity than harm — and that our technological future is very bright. But the path to development is often longer and more challenging than it first appears. Similarly, we see a lot of good public relations (PR) strategies from tech startups.
When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. We also run a lean business, with regular budgets and reviews of expenses. Thanks to Sonia Gibson, Accounting Heart Chartered Accountants !
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