Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing 92

Marketing Retention Algorithm Advertising 92

The Startup Magazine

APRIL 4, 2025

Key Takeaways Discover why short-form video is revolutionizing brand marketing. What is Short-Form Video Marketing? In the fast-paced digital age, platforms like TikTok spearhead a revolution in how brands engage with consumers through short-form video marketing. Learn key strategies for crafting engaging content.

Video 103

Video Marketing Audience Social Media 103

The Startup Magazine

JANUARY 5, 2025

Your goals might include increasing market share or maybe launching a new product. Invest in Employee Development Your team is one of your most valuable assets. Investing in employee development is not only going to boost their morale but also enhance their skills and productivity at the same time.

Software Review 147

Software Review Technical Review Retention Campaign 147

Duct Tape Marketing

OCTOBER 28, 2024

Small Business Owners: Who Should You Hire for Marketing? written by Jordan E read more at Duct Tape Marketing When it comes to marketing, small business owners have a big decision to make: who should you hire to get the job done? If you want a full team (think SEO pros, content creators, web developers, designers, etc.),

Small Business 80

Small Business Hiring Marketing Jordan 80

The Startup Magazine

MARCH 21, 2025

Through these efforts, a mutually beneficial relationship is cultivated, enabling eager employees to grow and develop and organizations striving for agility and competitive advantage to thrive. This recognition encourages ongoing development, fostering a proactive attitude toward work and instilling greater accountability among team members.

Software Review 117

Software Review Technical Review Employee Agile 117

Startup Professionals Musings

MAY 24, 2020

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. Software Development Professional.

Startup 410

Startup Angel Investor Social Media LLC 410

The Startup Magazine

JANUARY 21, 2025

Urban areas are increasingly developing comprehensive charging networks, while rural regions may face challenges. Exploring Customer Preferences and Market Trends Understanding customer preferences is vital for any business seeking growth in the transport sector.

Technical Review 144

Technical Review Government Operations Demand 144

Startup Professionals Musings

OCTOBER 31, 2020

Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. handling marketing for Duncan Hines' Moist & Easy cakes – so he and Bill were a perfect mix, so to speak. Market vision, focus, and opportunity. That’s real viral marketing.

Entrepreneur 423

Entrepreneur Viral Software Development Software Developers 423

Startup Professionals Musings

APRIL 17, 2022

If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. This is probably the best place to apply your “gut” feeling.

Partner 385

Partner Software Review CTO Hire Cofounder 385

TechEmpower

MARCH 4, 2024

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

View from Seed

NOVEMBER 18, 2020

Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero. Uber is an $85B+ market cap company today but is essentially flat to its IPO price and late private round valuations.

North America 401

North America IPO Prospectus Europe 401

Steve Blank

MAY 17, 2022

It uses new words to define programming steps, job descriptions, development tools, etc. People (programmers) write software code (programming) to develop applications, thinking a priori about all the rules, logic and knowledge that need to be built in to an application so that it can deliver a specific result.

Artificial Inteligence 425

Artificial Inteligence Software Review Algorithm Technical Review 425

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Your leadership skills do not develop without effort. Even the best solutions require marketing to survive. Survival requires regular updates.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Steve Blank

APRIL 4, 2023

But OpenAI (the company that developed ChatGPT) is letting ChatGPT reach out and interact with other applications through an API (an Application Programming Interface.) and watched as new industries, markets and customers created literally overnight. This will almost certainly lead to even more new unexpected and emergent behaviors.)

ChatGPT 424

ChatGPT Artificial Inteligence Intellectual Property API 424

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 354

Product Technical Review Artificial Inteligence Dividend 354

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Real-time in-process updates vs after-the-fact stories.

Customer 433

Customer B2C Technical Review Social Media 433

VC Cafe

FEBRUARY 6, 2025

It was common knowledge that to compete in this market, companies need huge access to capital, compute, expensive data and expensive talent. The news sent the US stock market into a spiral, causing the market to shed $1 trillion in value, with Nvidia alone making the biggest single day drop of $600 billion in market cap.

China 97

China Artificial Inteligence ChatGPT Generative AI 97

TechEmpower

AUGUST 14, 2023

The Tactical Technical Advisor stays on top of the development team to ensure that they’re team is building the right thing in a high-quality, efficient manner. This is especially important with outsourced development teams. Are developers following best practices in their code and life cycle?

Technical Review 260

Technical Review CTO Hire Fractional CTO Software Review 260

The Startup Magazine

NOVEMBER 6, 2024

Goals should be revisited regularly to adjust to changes in business dynamics or market conditions, ensuring they remain aligned with overall business strategies. Learn to Say No One of the toughest skills for many entrepreneurs to develop is the ability to say no.

Management 158

Management Entrepreneur Technical Review Dilution 158

Startup Professionals Musings

JANUARY 8, 2023

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe.

Software Review 285

Software Review Technical Review Due Diligence Intellectual Property 285

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Startup Professionals Musings

APRIL 11, 2020

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future.

Advisory Board 368

Advisory Board Dividend Angel Investor Cofounder 368

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. You need to be part of a larger ecosystem.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Leadership brand development. Every business and brand has unique requirements to fit into their market environment.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

TechEmpower

AUGUST 21, 2023

We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. Common Signs You Need a Technical Review We’ve already mentioned the most common signs that you might need a technical review: Slow or late delivery: “I’ve authorized two new developers, and we’re still behind.”

Technical Review 260

Technical Review Development Team Review Software Review Architecture 260

VC Cafe

FEBRUARY 6, 2025

Drawing insights from ARK Invest’s Big Ideas report, Y Combinator ’s Requests for Startups, and market trends, this post explores the most promising opportunities for entrepreneurs looking to make an impact in 2025.

Software Review 78

Software Review Technical Review Startup Software Engineering 78

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. The cost of social media done well is low.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

FEBRUARY 20, 2023

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. Software Development Professional.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

SEPTEMBER 16, 2022

But trying to use it on call centers, affiliate marketing, or even data entry probably won’t be effective. Fair compensation is normally something higher than the market price at the outsourcing location, but lower than you would have to pay in your location. “I I’ll outsource software development, since I don’t understand it.”

Cost 346

Cost Philippines Bandwidth Cofounder 346

The Startup Magazine

DECEMBER 12, 2024

Having a strong online presence is important for startups who are aiming to establish themselves in an already competitive market. You can avoid this mistake by developing a comprehensive brand guide outlining your colors, logo, typography, tone of voice, and the key messages you want to spread.

Social Media 155

Social Media Reputation Startup SEO 155

Startup Professionals Musings

JULY 16, 2021

Some of us are proud to be technologists, while others love marketing or team building. Develop a mindset of self-worth and ability to adapt. It allows you to change and learn as the market evolves, and your business needs change. Trying to “fake it until you make it” is a losing strategy in today’s complex world.

Leadership 435

Leadership Marketing Developer Entrepreneur 435

Startup Professionals Musings

JANUARY 24, 2021

A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Status of the solution.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

Leadership 88

Leadership Technical Review Retention Campaign 88

The Startup Magazine

FEBRUARY 19, 2025

As VC funds emerge from its period of cautious dealmaking, consumer confidence returns, and industry leaders hunt for the best solutions for their organizations, a diverse range of tech companies are offering targeted solutions and addressing new trends in the market. Expect to see more enterprises adopt this in the years ahead.

Artificial Inteligence 99

Artificial Inteligence Engineer Software Software Engineering 99

Startup Professionals Musings

APRIL 18, 2021

This will cover the technology, the current state of development, and customer satisfaction. Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Investors will talk to their own experts on the size of the potential market and the expected growth rate.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Merger 386

Merger Software Review Acquisition Social Media 386