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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO).

B2B 142
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

B2B 150
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Revenue Development

K9 Ventures

It wasn’t that they didn’t want to pay, but for anything above a certain dollar amount, it had to be a committee decision, and Universities are a notoriously bad market to crack (probably second to the government). Over the course of that relationship that lasted several years, we did over $1M in revenue just from HP.

Revenue 72
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94
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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. The concept of “seed funding” originates from the metaphor of growing a tree, in which the seed represents the initial component required to move forward with developing a business.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Price is as important as any other feature to determine product/market “fit.” In a huge market this is probably still OK because there’s enough customers for everyone to thrive in different ways.