Developer PR Public Relations 
Both Sides of the Table
AUGUST 14, 2011
But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. My golden rule of public relations is that “if you don’t shape your story somebody else will.&#
Rembrandt Communications
DECEMBER 1, 2021
PR is your secret weapon to bring top talent to you! PR is your hiring secret! By using public relations , this can be a reality. Public Relations Delivers Your Competitive Advantage. Develop messaging that describes all of the valuable benefits available at your business for new hires.
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VC Cafe
MARCH 31, 2025
Collaboratively develop an idea focused on personal or known daily/weekly problems: Brainstorm with your co-founders, as the initial idea often comes from one person but benefits from team input. Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively.
Up and Running
DECEMBER 16, 2014
To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City.
The Startup Magazine
MARCH 26, 2024
Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.
Both Sides of the Table
JUNE 8, 2010
We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.
Steve Blank
APRIL 5, 2017
Founders ask me all the time whether they should hire a PR agency. ” Influencing the messengers is what great public relations firms know how to do. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value.
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