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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Viral 348
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Let me give you an example. So you generate a ton of traffic to your website.

SEM 323
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Viral 268
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Rumored to be appox. Primarily targets SMBs.

Stealth 285