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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customer development to online marketing.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below. Talk about waste.

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Doing the Right Things is More Important than Doing Things Right

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Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Let me give you an example. So you generate a ton of traffic to your website.

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How to Solve the Biggest Frustration Marketers Have With Social

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What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

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StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Rumored to be appox. Primarily targets SMBs.

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How Startups Can Use Metrics to Drive Success

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And given your stage of development you sure better at least know what your goal is. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. That’s not acceptable. But what is industry standard? Is it 4/1,000?

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