Remove Developer Remove SEM Remove SEO
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Let me give you an example. I love that saying.

SEM 323
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Rumored to be appox. Primarily targets SMBs.

Stealth 285
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

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Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Whether you leverage crowdSPRING’s community to develop a Web presence for your small business, work with a freelance designer or design firm, or create a design yourself, you might find the following 10 tips useful: 1. Understand the difference between design and development. Last, there are some promising developments on the horizon.

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Understand the difference between design and development. To build a website, you’ll need both design for the site and development of the site. Although some freelancers can do both, the skills for design and development are typically different and you may want to leverage different people for each part of the job.