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Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? Most innovators don’t have a technical background, so it’s hard to evaluate the truth of the situation. The explanation from software leadership is often unsatisfying or unclear.
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If you have a softwaredevelopment background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe.
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