Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Occam's Razor
SEPTEMBER 15, 2014
They use different technologies of course, and different distribution mechanisms. According to Pew, while cell phones are nearly ubiquitous around the world (95% China, 91% Chile, 82% Kenya), penetration of smartphones are still getting there (37% China, 39% Chile, 19% Kenya). You have to solve for all of them.
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