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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

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SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Use of a free trial, where the customer can easily download, or use a SaaS version of the full product to see if it works for them. For example: Create demo videos that answer every likely sales question.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Joel moved to Seattle, and worked at Microsoft for three years as a program manager on Excel 4.0 It helps with sales cycles because customers know that they can switch away if they so choose. Juno used your modem to to download and send email, and it was paid for by placing ads in the email client. 15 minutes.