Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Use of a free trial, where the customer can easily download, or use a SaaS version of the full product to see if it works for them. We don't have a great product yet. .
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