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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.”

SCRUM 112
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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development. Scrum is a framework that can have a transforming power. Articrafts: Product backlog, Sprint backlog.

SCRUM 113
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lean Startup at Scale

Startup Lessons Learned

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. We had finally hit the point where we needed to impose clear process - process whose main goal was to ensure that software stayed stable. At 65 mph, it''s like having a large animal sitting on your chest.

Lean 167
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Lessons Learned: What is customer development?

Startup Lessons Learned

Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Our goal in product development is to find the minimum feature set required to get early customers. What is customer development? Using AdWords to assess demand for your new online.

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Invest in Israel Newsletter December 2010 Edition

VC Cafe

Placement on the list was determined by a combination of the company’s G/SCORE assessment, stage and pace of growth, and business potential. In the Framework of the EC-Funded Invest in Med program, EyalGPS was one of three finalists to be awarded €90,000.

Israel 87
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Lessons Learned: The hacker's lament

Startup Lessons Learned

Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization. Does this sound familiar?