Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget
The Next Web
MARCH 3, 2014
Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. A tip from our dev team: don’t hard-code strings in your app. Next: A one-woman PR team.
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