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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. But such a simple funnel works only if you have a lot of inbound interest and a sales team focused on fielding inquiries. They always measured their performance against a demand funnel, so I would, too.

Demand 101
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Think about your own behavior: if you are like me, you hate having to deal with sales people, and greatly prefer to do your own research starting with search engines, and leveraging free trials, on-line videos, blogs, reviews, and your social network. For example: Create demo videos that answer every likely sales question.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? Companies historically have structured their development teams in different ways. They want to ensure they can easily migrate to a new system.