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Since we had a salesdevelopmentteam of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. Our next step was to adapt the funnel to fit our marketing automation platform and sales processes. Image source ). Conclusion.
Think about your own behavior: if you are like me, you hate having to deal with sales people, and greatly prefer to do your own research starting with search engines, and leveraging free trials, on-line videos, blogs, reviews, and your social network. Using low cost inside sales when the touchless conversion is not possible.
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. But I loved reading them and so did my team. Defensibility in Software. His Tenure at Microsoft.
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