Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. To do the right activities you need to start with a top down assessment with what you’re trying to achieve with your marketing. Let me give you an example.

SEM 323

SEM Development Team Review Channel Social Media 323

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JANUARY 7, 2007

Best practice is to run this nice little program, or your own equivalent, once a week and send a report to your web development team with a list of pages missing the tags. # I know that Omniture has a nifty utility that you can use to validate and review that data is being collected by Omniture tags as it should be.

Technical Review 93

Technical Review Analytics Web Software Review 93