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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. To do the right activities you need to start with a top down assessment with what you’re trying to achieve with your marketing. Let me give you an example.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

Best practice is to run this nice little program, or your own equivalent, once a week and send a report to your web development team with a list of pages missing the tags. # I know that Omniture has a nifty utility that you can use to validate and review that data is being collected by Omniture tags as it should be.