How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses.
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