How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
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