Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

FEBRUARY 3, 2022

Though Dollar Shave Club’s organic strategy appears to be growing their following, there is an opportunity to improve by differentiating content across social channels. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Image source. Search engine marketing: Driving ROI from searchers.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Your customers want different things. Partnerships. Diversification.

Marketing 115

Marketing Framework Metrics Channel 115

SoCal CTO

FEBRUARY 25, 2009

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

Business Model 150

Business Model SEM IP Syndication 150

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for What about appealing to a certain lifestyle category? These add up very quickly.

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 15, 2023

That can then be distributed through owned, earned, and paid, right? So, so, and then when it comes to owned earned and paid, once we have that content process set up and we've got a video editing team, we've got a writer in place, you know, all those things in place, then it's about distributing that content and owned would be like website.

Channel 92

Channel Acquisition Framework B2B 92