Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. With tens of thousands of new start-ups being created every year, the potential of a company to truly scale and become a large, stand-alone business is more crucial than ever before.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Equity Kicker

MAY 11, 2016

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. Personalisation is a common way for vertically integrated ecommerce companies to differentiate their physical product (e.g.

Vertical 60

Vertical eCommerce Differentiation Distribution 60

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.

Internet 88

Internet Matching Vertical Hosting 88

ConversionXL

FEBRUARY 3, 2022

Though Dollar Shave Club’s organic strategy appears to be growing their following, there is an opportunity to improve by differentiating content across social channels. One of Qless’s core verticals is the retail industry. Image source. Currently, Dollar Shave Club cross-posts the same content on Twitter, Facebook, and Instagram.

Framework 102

Framework Marketing Acquisition Retention 102

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). The distribution power of their pervasive platform proved a remarkable vehicle for many companies; particularly games companies. Let’s start with Facebook.

Europe 101

Europe Social Network Technical Review IPO 101

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00

Vertical 265

Vertical Curation Boston Burn Rate 265

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. So it actually gets higher distribution, it actually gets more reach and publication when you've done your editing in-app, whether that's adding a filter, adding music, adding stickers.

Marketing 96

Marketing Social Media Video Technical Review 96

View from Seed

FEBRUARY 1, 2017

Voice-powered products and services will exist and succeed or fail via as yet unknown but fundamentally different looking distribution and discovery mechanisms. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120

Vertical Differentiation Internet SEO 120

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. 26 September 2012. 20 Comments. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. However, the rise of the Internet equalized if not flipped the ratio as the web (and mobile) created a new product category and distribution platform.

Vertical 60

Vertical Widget Distribution China 60

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. A few years ago Jonah acquired Ze Frank’s video production company and the two of them have really built an enormous video production & distribution business.

Media 210

Media Los Angeles Russia Viral 210

Steve Blank

JULY 16, 2009

Go spend some time outside the building talking to potential distribution partners. Eventually, games that depended only on CDRom for their differentiation fizzled out, as people saw that the access times for all that data made the games a painful experience. Don’t bother him; he knows what he’s doing.

Silicon Valley 221

Silicon Valley RSS Video San Diego 221

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. And it’s harder than ever to differentiate consumer goods. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. One of which will certainly be theirs.

Australia 93

Australia Distribution Asia Channel 93

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Smaller companies like Warby Parker are taking on branded incumbents in eyewear by re-inventing and collapsing distribution and manufacturing channels. E-commerce is the canary in the coal mine.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores. I've got an idea.

Marketing 83

Marketing Framework Vertical SEO 83

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores.

Framework 79

Framework Vertical Hosting Networking 79

Venture Chronicles

MARCH 28, 2018

You take an animal cell, feed it in a controlled environment, differentiate it, and put it in a bioreactor. Plenty is a well-financed company devoted to urban located vertical farms, a fantastic concept the ensures freshness while also drastically eliminating logistics and distribution costs from the food chain. Voila, meat.

Intellectual Property 28

Intellectual Property Marketing Vertical Differentiation 28

VC Cafe

JULY 6, 2010

Our system is managed by a patent-pending combination of distributed, grid and peer to peer technologies along with sophisticated analytic algorithms to do the smart matching beween your media and the device. It’s all based on growth and on opening the capabilities of the Libox distribution platform to the community. It takes time.

Media 84

Media Management API HTML 84

Duct Tape Marketing

NOVEMBER 19, 2019

Because again, that’s a differentiated small town is their individual small businesses. I can’t compete with those online prices or their distribution.” And so, we always tell small business, compete on what you can be differentiated around. But also diversity of the kind of category or vertical of business.

Small Business 40

Small Business Community Arkansas Non-Compete 40

pandodaily.com

JULY 18, 2012

Fab’s differentiator is taste and you don’t develop taste overnight, the two argue. ”We’ve been successful, because we’re not kids,” Shellhammer said. .” It’s fun because it draws on who these guys are, on their entire life experience and because no one else could run Fab the way they do.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. It’s a problem that all weather driven sports have. Thanks to Mary Lynn Schroeder, In Blue Handmade !

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48