Remove Differentiation Remove Distribution Remove Viral
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

SEM 379
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The only 2 ways to build a $100 million business

Version One Ventures

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. might have been a lot less differentiated. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution.

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10 Business Elements Required to Rise Above the Crowd

Startup Professionals Musings

Too many competitors or a product with minimal differentiation makes a startup risky. Product distribution or service delivery. Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution.

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Textio’s Founder Kieran Snyder on the Two Advantages Startups Have in AI (While Remaining Skeptical Of The Funding Gold Rush)

Hunter Walker

I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. Like everyone else, we went distributed overnight in March 2020. KS: Isn’t this the trillion-dollar question?

Cofounder 127
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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. the product pages a given customer has been browsing) to segment and distribute content accordingly.

eCommerce 129