Remove Differentiation Remove Distribution Remove Warrant
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

SEM 379
article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] And in many cases, that was warranted. John Jantsch (04:09): Yeah, it's interesting the distribution, because you know, even going back 15 years ago, it's like the publishers had the wholesalers who had the retailers, and that was it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. An eponymous book (e.g.

Naming 119
article thumbnail

Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

The trend of funding anything from the first $25k to funding $50 million at a billion+ valuation is unlikely to last as the skills and style to be effective at all stages are diverse enough to warrant focus. I will argue that LPs who invest in VC funds will also need to adjust a bit as well. At least in the consumer & business web.

article thumbnail

How do the sample Series Seed financing documents differ from typical Series A financing documents?

Startup Company Lawyer

To differentiate it from typical “Series A&# preferred stock, which comes with certain expectations with regard to rights. The only practical situation that I can think of where a dividend preference is beneficial to a stockholder is where a company does a partial sale of assets and wishes to distribute the proceeds to stockholders.

Finance 70
article thumbnail

Boosting Sales And Revenues: 4 Promising Tips

YoungUpstarts

Differentiating Between Revenues and Sales. If it has been a while since you have rolled out your product or your services, you many to see if your pricing is still competitive but also warranted by your operations and delivery. Expanded Distribution Opportunities. Improve Your Pricing Strategies.

Revenue 165
article thumbnail

How Startup Valuations are Driving Company Equity

ReadWriteStart

To make preferred shares more marketable, different companies issuing the shares include several characteristics that differentiate them from common stock. Warrants are a kind of equity that are often attached to a corporate bond issuance or preferred stock to make the transaction more appealing to investors. Distribution Channel.

Valuation 108