Differentiation Distribution White Paper 
Duct Tape Marketing
JULY 18, 2011
You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.
Mike Michalowicz
FEBRUARY 11, 2013
Marketing gurus often refer to it as “differentiation.” You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper?
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Duct Tape Marketing
AUGUST 23, 2023
Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Meaning events, magazines, blogs, they read, so you could distribute your content there. That's the thing.
www.pakman.com
SEPTEMBER 27, 2012
To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. Things like business white-papers or product reviews are perfect examples of informational traffic. Perhaps you are saying their costs of distribution aren’t zero, as I allege.
Pascal's View
MARCH 12, 2010
Susan Mangiero , CEO of Investment Governance’s Fiduciary X , asked me the following: Question: Please differentiate between the governance of a VC fund versus the governance of companies in a VC fund’s portfolio? This is the fifth in our series of ten frequently asked questions from investors in venture capital partnerships.
Duct Tape Marketing
AUGUST 29, 2017
White papers. By creating content in this phase that demonstrates how much better your product or service is than the competition, you can differentiate your business. Types of content: eBooks, videos, or gift certificates that your customers and strategic partners can co-brand and distribute. Social media. Evaluations.
ConversionXL
SEPTEMBER 20, 2016
Their distribution and relationship are based on empirical data.”. In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks.
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