ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. While it has a video demo, it spends far more screen real estate on a text-heavy list of features that differentiate it from similar tools.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

OCTOBER 20, 2021

He specializes in combining visual design and SEO for construction companies. 2:54] In your intro, it says you combine visual design and SEO – can you unpack that idea? [5:54] He owns the hook agency, a boutique digital agency out of Minneapolis and specializes in combining visual design and SEO for construction companies.

Minneapolis 95

Minneapolis SEO Widget Technical Review 95

ConversionXL

APRIL 18, 2019

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app.” More than ever, your job as an SEO is to extract intents from query syntax.

Search 126

Search Aggregator New York SEO 126

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Paid social is primarily used to impact awareness and acquisition metrics, so your experiments may be designed to understand how best to influence: Website traffic; Ebook downloads; Webinar signups; Free trial activations. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. It assumes visitors are landing on this page to download their guide and makes it easy to opt-in and do that. Then, it pushes the reader to action: “Download to find out how.”. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

SEPTEMBER 14, 2022

Sam is the Founder and CEO at Writesonic – an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. Writesonic is one of the best AI writers out there today that helps you write SEO-optimized long-form content along with many other use cases. Like this show?

Marketing 96

Marketing SEO Social Media Artificial Inteligence 96

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. And that's really the differentiator. And then do they differentiate with their brand?

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

Duct Tape Marketing

JULY 18, 2011

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance.

Technical Review 78

Technical Review Alaska RSS Audio 78

Both Sides of the Table

MARCH 14, 2013

How differentiated is that? Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.” They have configured the charts to be easily downloadable and sharable directly from the page and the video to be embeddable. I am a VC. I hand out money.

Campaign 389

Campaign Marketing Widget Analytics 389

Entrepreneurs-Journey.com by Yaro Starak

MAY 23, 2011

Become An Authority One thing that I quickly learned is that you can differentiate yourself from large and small sites by showing your authority in your blogging area. If you have built up a reputation as someone that knows a great deal about search engine ranking position, you could use that knowledge to sell SEO services.

Reputation 84

Reputation Technical Review Software Review Finance 84

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So you can actually make transparency and access to content your differentiator.

Technical Review 96

Technical Review Demand Cofounder Video 96

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Brand has always been important.

Leadership 80

Leadership Technical Review Retention Widget 80

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] Yes, it has.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

SEPTEMBER 1, 2022

Talked about the, the idea of getting your customers, your prospects in the habit of buying from you or listening to you or following you habit based marketing, download, nudge, wherever you get your podcasts. From Content and SEO to ads and social media, Semrush is your one-stop-shop for online marketing. Like this show?

Hiring 99

Hiring Social Media Technical Review San Francisco 99

Duct Tape Marketing

DECEMBER 29, 2021

5:12] UX and SEO get attached at the hip. [ I said, UX, uh, user experience and SEO gets attached at the hip. I think this idea is going to become, it's actually been a significant differentiator for brands, but I think it's going to become that. Topics I cover: [2:05] Reflecting on the trends I predicted for 2021. [2:14]

Small Business 99

Small Business Marketing Audio Networking 99

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 95

SEO Audience Channel Campaign 95

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” You need to be SEO optimized for what your small business does and where you are located. Write an article about it and post it as a downloadable PDF on your website. Plus, you’ll be helping others. Own Your “Wow” . And of course, blog about it.

Small Business 167

Small Business Marketing PR Social Media 167

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. However eBay is a fantastic way to make quick money, even just as a way to turn your old items into cash to start a new online venture.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Duct Tape Marketing

NOVEMBER 15, 2023

More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting – [link] Explore Ryan’s training program, The Blueprint Training – [link] Connect with Ryan on Youtube – [link] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Click on over and give us a review on iTunes, please!

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media. Mikemotorbike.com.

Employee 97

Employee Design Networking Differentiation 97

Duct Tape Marketing

MAY 5, 2022

That's always been true from a, an attraction standpoint for a, a differentiator for your customers is going to be true, certainly for employees. To download your free copy, click here to claim or text TAPE to 55123. To download your free copy, click here to claim or text TAPE to 55123. Like this show? Duct Tape Transcript.

Operations 73

Operations Marketing Employee Software Review 73

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Now you can measure how many downloads did I get on my podcast?

Metrics 92

Metrics Analytics Forecast Software Review 92

Duct Tape Marketing

FEBRUARY 27, 2024

By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Sign up for a 15% discount on annual plans until Mar 31,2024.

Vertical 91

Vertical Marketing Cofounder Campaign 91

Duct Tape Marketing

APRIL 21, 2022

Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. It's a very differentiator too. More About Laura Nelson: Signpost.com. Like this show? And uh, yeah.

Small Business 98

Small Business Software Review Marketing Technical Review 98

Duct Tape Marketing

APRIL 28, 2022

That's always been true from a, an attraction standpoint for a, a differentiator for your customers is going to be true, certainly for employees. Resources I mentioned: Duct Tape Marketing’s new Marketing Assessment. More About Duct Tape Marketing Consultant Network: Learn more here. Like this show? Duct Tape Transcript.

Retention 85

Retention Employee Software Review Networking 85

Duct Tape Marketing

APRIL 19, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Hiring 91

Hiring America CPA Offshore 91

Lightspeed Venture Partners

DECEMBER 14, 2012

Live concerts (a high margin model) use pyrotechnics, elaborate stage setups, and bone jarring sound systems to court fans who may otherwise consume the same music through subscription (low margin) or illegal download (no margin).

Business Model 159

Business Model Distribution Aggregator Channel 159

Up and Running

APRIL 11, 2016

Unsurprisingly, there’s some feedback that seems to hold true across the board, including the importance of having a good online presence, a solid understanding of SEO , a niche or a well-defined target audience , brilliant people skills, and the ability to manage your contacts and connections. Step 1: Planning. Step 4: Making it legal.

Reputation 60

Reputation Cofounder Naming Business Plan 60

Duct Tape Marketing

MARCH 21, 2016

For people struggling to keep up with the competition, there is some good news, however—at this time, podcasting is still a relatively easy way to differentiate yourself from the competition, stand out in a crowded market, and gain access to hard-to-reach influencers in your industry. Notice I say “at this time”.

Technical Review 28

Technical Review Software Review Audio Jordan 28

The Startup Magazine

MAY 8, 2020

While there are many ways to drive traffic to a website (SEO and influencer marketing come to mind) Kevin opts to focus on the traffic source he knows best: Facebook ads. Whether it’s downloading an app to allow customers to review products or updating a privacy policy page, Kevin has a tutorial for it. Advertising.

eCommerce 162

eCommerce Programming Entrepreneur Advertising 162

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Digital Display Advertising.

Social Media 100

Social Media Campaign SEO B2C 100

View from Seed

FEBRUARY 1, 2017

There’s nothing to look at, click, drag, swipe, post, comment on, delete, log into, or choose to download. Even with very specific asks, the value of platform differentiation beyond library volume starts to erode with voice.

Vertical 120

Vertical Differentiation Internet SEO 120

Duct Tape Marketing

SEPTEMBER 10, 2015

Request backlinks to your site to drive traffic and boost SEO ratings. Did they sign up through your latest Facebook ad, download your eBook, or were they referred by an existing customer? The Simple Way to Innovate and Differentiate Many times business owners and marketers look for ways to. Connect with local bloggers (i.e.

Social Media 28

Social Media Analytics Reputation Software Review 28

Duct Tape Marketing

MARCH 8, 2018

Now they’re all there already, so you’ve got to do something that differentiates yourself from the crowd for it to actually work. Those started just last week, and you can also download the first chapter for free if you want to take a look and get some of the content in there. It was a big improvement.

North Dakota 74

North Dakota Email Campaign Video 74

ConversionXL

MARCH 30, 2015

This is not only SEO good practice, it is also a good user experience practice. If your buyer downloads an eBook, or subscribes to a webinar, for instance, it is important that the Thank You page confirms the action that was just taken. Thank you pages – are also great indicators of current status.

B2B 48

B2B Web Design B2C 48

ConversionXL

MAY 27, 2022

A blog post covering the ins and outs of cold calling scripts (content that sits within the demand generation domain) is immediately backed up by lead generation content: a downloadable list of customizable cold calling scripts. SEO should lead with intent. Differentiate free and gated content.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107