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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. For early-stage consumer companies I would be careful not to market futures at all. You have tons of differentiation. . “ We need to learn from doing, by trial-and-error. But life doesn’t end. It’s a narrow product.

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5 Keys To Negotiating Your Fair Share Of Any Startup

Startup Professionals Musings

If none of these five items is a clear differentiator in your case, a logical approach would be to assign each an equal weight of 20% of the total, and partition the total equity based on each co-founder’s correlation to each variable. A friend or family investor thus might get 20% of the equity, even with no business activity contribution.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. a) they don’t tend to make great heads of sales departments and b) they aren’t the people you want early in your company. And in my experience Journeyman are not good in two scenarios.

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. In the investment community, these leadership elements are often called “goodwill.” Performance accountability processes.

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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. It’s why as an investor I look for talented teams with long-term vision, a unique point-of-view, differentiated IP and a desire to build something enduring.

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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. In the investment community, these leadership elements are often called “goodwill.” Performance accountability processes.

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What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

We pride ourselves on being early-stage (thus the name, Upfront) but in this case it’s as early as it gets. The journey just under 18 months ago with a coffee meeting with my friend Sam Rosen in NYC just after Hurricane Sandy.