Remove Differentiation Remove eCommerce Remove Product Remove Vertical
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

This is the practice of helping a website appear higher in search engine results pages (SERPs) for keywords related to their specific product, service, or niche. With 81% of people looking to search engines to find a product or service and a further 74% of those people actually making a purchase, SEO is clearly essential to businesses.

SEO 147
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What is vertically integrated ecommerce and when is it appropriate?

The Equity Kicker

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. The name of the brand is on both the physical product and on the website. For me this is key.

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First Impressions Matter: Why Great Visual Design Is Essential

ConversionXL

People have a fixed idea of what an ecommerce site should look like. In an experiment conducted to study the effects of product expectations on subjective usability ratings, participants read a positive or a negative product review for a novel mobile device before a usability test. Follow conventions. It takes 2.6

Design 132
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Categorizing keyword modifiers is especially useful for sites that have hundreds or thousands of similar pages, like review sites with city-specific content or sites with hundreds of similar products. We rank well for Product X but not Product Y”), you can measure performance in the context of your marketing funnel.

Search 126
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Hangups in the user experience. The result?

Retention 115