YoungUpstarts

JULY 17, 2013

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Get the right team in place.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. No one had differentiated a startup job description from a large company job. I wasn’t surprised. This is a big idea.

Startup 329

Startup PR Public Relations Channel 329

reidhoffman.org

NOVEMBER 12, 2013

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? Plus, it goes in both directions — employees can reference check prospective managers, and managers can reference check prospective employees.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

crowdSPRING Blog

JUNE 23, 2010

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Sometimes, this can work out really well. But there are risks.

Naming 120

Naming Small Business Minnesota Product Name 120

crowdSPRING Blog

JANUARY 26, 2010

A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. How do you differentiate yourself from your competitors? The above questions are important not only for selecting a strong company name, but also for selecting a strong logo.

Naming 123

Naming Social Media Advertising Small Business 123

Hearpreneur

MAY 9, 2018

It was a lovely tribute, but ultimately I decided that I needed to step in front of my company and put my own name on the door (plus, folks had a ton of trouble knowing how to pronounce the name). Then I went the traditional route of having my own name front and center, as Rebecca West Interiors. Photo Credit: Bob Merberg.

Naming 91

Naming Entrepreneur Vermont PR 91