Differentiation Engineer Product Name 
Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. No one had differentiated a startup job description from a large company job. Help Engineering understand customer needs.
ConversionXL
APRIL 18, 2019
A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. IP address) can provide clues to search engines, as can search history, time of year, or time of day. Look at the search engine results page (SERP). Geography (i.e. A manual process works.
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Up and Running
NOVEMBER 1, 2017
Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. That helps search engines identify the product properly.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
ConversionXL
SEPTEMBER 20, 2016
You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Wikipedia puts it well: “…in empathic design techniques, users are almost as involved in product design as designers and engineers.
Up and Running
AUGUST 19, 2016
Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. But this is a mistake.
Duct Tape Marketing
JUNE 8, 2017
A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors. The trademarks or registered symbols give customers a confidence to click on the ad to look for more details of the product. Use Trademark or Registered Symbols in Headlines.
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