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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Believe it or not, the state of New Jersey has been experimenting with a free beer giveaway to encourage Covid vaccinations. Would that help retention and NPS (Net Promote Score)? If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate. Would they be loyal?

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