Remove Differentiation Remove Europe Remove Vertical
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Since 2006 they have added offices outside of Boston including Menlo Park, Europe, and China. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. He does think there are opportunities in vertical search.

Vertical 265
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). The strategy of GigaOm and where they differentiate in the market.

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Cloud Europe 2017: The Factory is Cranking

Cracking the Code

Recent SaaS trends and the Accel Euroscape of the 100 most promising companies in Europe and Israel This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. Out of the 12 IPOs, Mimecast is the only company from Europe. in Europe and $0.9B in Europe and $0.9B in the US, $2.6B

Europe 83
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP.

Customer 102
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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109
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What the West needs to know about Russia’s tech scene

The Next Web

Russia currently has the largest online market in Europe. As is the case in other countries with a relatively new, rapidly growing tech sector, e-commerce is Russia’s fastest growing vertical. However, in terms of the complexity of deal making and buoyancy of the Russian VC market, there is little to differentiate it from the West.

Russia 140
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SaaS Wars: Europe Awakens

Cracking the Code

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. When I moved back to Europe in 2011, I had to reduce my activity significantly in this area, as there was not enough going on.

Europe 48