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For those of you who understand that selling IT software to enterprises is not easy, I thought you would enjoy this email from one of my portfolio companies regarding differentiation and “secret sauce.” As such, weve decided that our company needs a dramatic shift and we have found the answer.
For those of you who understand that selling IT software to enterprises is not easy, I thought you would enjoy this email from one of my portfolio companies regarding differentiation and “secret sauce.” As such, we’ve decided that our company needs a dramatic shift and we have found the answer.
Every premium water was differentiated solely through an exotic source origination story and design. Basically its a Carbon Neutral, Naturally Alkaline Fiji meets Tom’s Shoes with a Red Bull approach to lifestyle branding ;).
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