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“Customer First” Healthcare

abovethecrowd.com

Many of these “Urgent Care” providers prefer to be thought of as “Convenient Care” providers, highlighting their differentiation and their move from solely episodic usage to more of default provider of health services. Clearly the market is speaking.

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A Look Inside the Fascinating Cannabis Branding and Marketing Boom

crowdSPRING Blog

Differentiation took a backseat to PR, in some ways. Unlike many other industries, though, the game is all about differentiation within a narrow scope. I’m in Logo Love: The Fort Worth Zoo logo. With all the negative stereotypes associated with pot use, companies needed to combat bias. Bias is still a concern.