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Almost every day I'm talking to early stage startup founders (see Free Startup CTOConsulting Sessions ) about what they plan to do. How will you differentiate from these? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? Refer a friend?
Almost every day I'm talking to early stage startup founders (see Free Startup CTOConsulting Sessions ) about what they plan to do. How will you differentiate from these? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? Refer a friend?
Still, if you’re a business leader and your developers haven’t asked you these questions, look for a FractionalCTO to help navigate the critical early stage of development. Ads, Viral/Social, SEO)? How will you differentiate from these? What about other kinds of viral outreach?
How do we differentiate between B2B start-ups that sell to many vs. sell to a few? CTO, VP of HR) in the customer organization. And often, enhanced business services – such as custom product development or professional installation and consulting – are involved to complete the sale. Sell to few”: Traditional enterprise sales.
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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