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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Wain Kellum is CEO of Atlanta, Georgia-based VoIP service provider Vocalocity.

Georgia 238
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Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Duct Tape Marketing

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. But a lot more of them have the second point of differentiation, which is better marketing, right? So it’s important.

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[Review] Roadside MBA

YoungUpstarts

It was then that the three then decided to embark on a massive road trip to visit various small businesses across the country to find out they dealt with business issues such as product differentiation, pricing, brand management, and building a team.

Tennessee 174
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Comment about this source: Pits Times Roman against Georgia and Georgia against Verdana. Letter differentiation and rate of comprehension in reading. I quite like Georgia online. If you like serifs, then try Georgia which has some nice generous letter forms. A Study of Fonts Designed for Screen Display. Coghill, V.

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Light Up the Room

Austin Startup

That’s often the major differentiator between the achievers and the laggards. At the time of this writing I have just attended a Georgia Tech Foundation board meeting in Atlanta and am always there surrounded by achievers who exhibit similar energy. Even the emeritus members like myself pay attention and ask the important questions.

Georgia 48
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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

Morris showed the quiz passage in six different typefaces – Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. And sure enough it did.

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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

So I actually got involved being a music pastor at a church in Georgia. That’s what differentiates us from just advertising. Lance Cummins: I got a real job. Well, I got somebody else paying me, at least, for a little while. This is where my story gets crazy. I then moved my family to Kansas to be a music guy out there.

Audio 82