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You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. The great people you hired are depending on you to expand their horizons, and you are in this for the long term.
When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. But a lot more of them have the second point of differentiation, which is better marketing, right? So it’s important.
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. It directly affects your ability to sell, to fundraise, to hire the best employees, and to grow. Some classic Serif fonts include: Times New Roman , Georgia , Baskerville , and. New employees.
So I actually got involved being a music pastor at a church in Georgia. I was just going to get hired somewhere. Your resume looks a little odd when you’ve been in church work for like 12 years, so nobody hired me, and I thought, “Oh, I guess I need to start my own business again.” What do you think?
That’s often the major differentiator between the achievers and the laggards. At the time of this writing I have just attended a Georgia Tech Foundation board meeting in Atlanta and am always there surrounded by achievers who exhibit similar energy. Even the emeritus members like myself pay attention and ask the important questions.
She does not have to be the one to execute it, but imagine her every Monday she's just gonna set up her phone and record a couple of little snippets of tips and then hire somebody to go do all the editing and put it on TikTok and make sure that it's being engaged with. There is no way I would let them hire that out.
Which I think is what people miss in this, is when I showed up, they had their head of sales in the meeting and the head of sales was trying to hire me to come work for their company because he was so impressed with my persistence. Then I was even thinking that this is Atlanta, Georgia.
In places like Georgia, North Carolina and Arkansas, skilled tech workers can be found for a fraction of what you’d pay in Silicon Valley or New York, according to Rural Sourcing Inc. The time zone differential may be a slight benefit, depending on where your business and your contractors are located.
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