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Frameworks Round 2

TechEmpower

We are not yet certain how best to differentiate tests that exercise the framework mostly as provided versus those that fine-tune the configuration for the particular use-case of these benchmarks. Don''t need sessions? What kind of savings can you expect if you turn session support off? For now, we use the "stripped" name suffix.

Framework 559
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3 Pitfalls of Marketing Automation You Need To Be Prepared For

Brandanew

One of the major problems with automation is that the software does not know how to differentiate between different people. In Germany, “bad” does not necessarily mean bad. RELATED READ: How to choose your content marketing tools. gif via: Kapost. 3 Pitfalls of Marketing Automation You Need To Be Prepared For.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging.

Metrics 157
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

It’s your reputation and ultimate differentiating factor. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand.

Marketing 128
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Ranking — And Understanding — The World’s Top Startup Hubs [Video]

ReadWriteStart

Ecosystem Differentiation. Berlin, Germany. Conducted by Startup Genome and funded by Spanish group Telefonica, the report compared startup hubs in eight categories: Startup Output. Company Performance. Support Infrastructure. Entrepreneurial Mindset. Trendsetting Tendencies. See the end of the story for the complete list.)

Chile 60
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). The strategy of GigaOm and where they differentiate in the market.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. It’s the answer to the question at the heart of Simon Sinek’s famous Golden Circle presentation : Why? Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109