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You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand tracking is how you measure if those efforts are paying off. Brand consideration.
What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). The strategy of GigaOm and where they differentiate in the market.
Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.
Strafe is also a German word for power (Strafen) and we like the idea of efficiency that Germany in known for. I love how it differentiates my brand from my competition with its unique and strong visuals. Vertical or horizontal design? It’s both obvious and subtle and always gets comments from leads and clients.
From a geographic standpoint, the UK and Israel lead the pack with 20 companies each, followed by France with 18 and Germany with 8. Nothing is perfect, and we might have missed some great companies. From a revenue standpoint, 58 companies have already crossed the $5M per year mark and 29 are $15M+.
Perhaps surprisingly, despite all the hype, Germany only has eight companies on the list. Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem. and 85% of the $900M that went into European SaaS companies in 2015 alone.
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