Differentiation Green West Virginia 
ConversionXL
NOVEMBER 27, 2019
In fact, the secrets that have helped differentiate brands are far more enduring. asks Nick Greene. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last. Why is it kept secret?”
ConversionXL
NOVEMBER 27, 2019
In fact, the secrets that have helped differentiate brands are far more enduring. asks Nick Greene. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last. Why is it kept secret?”
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