How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. Reduce the noise.
188 
Let's personalize your content