Differentiation Hiring Naming 
Both Sides of the Table
APRIL 8, 2010
If you ever have to interview, hire, judge the performance of, decide whether to promote, assign clients/regions to them or have to decide whether to fire sales people, I think having a framework for thinking about them is helpful. Mavericks do work well in early-stage companies and are probably your best bet for you first hire or two.
Both Sides of the Table
MAY 1, 2014
We pride ourselves on being early-stage (thus the name, Upfront) but in this case it’s as early as it gets. The journey just under 18 months ago with a coffee meeting with my friend Sam Rosen in NYC just after Hurricane Sandy. I wrote about that experience here without giving away the details of the business.
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Both Sides of the Table
NOVEMBER 14, 2017
As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As an early-stage VC I love this phase. what your product & engineering thought they cared about and you adapt your offering.
The Startup Magazine
AUGUST 14, 2019
Your genius idea has a company name behind it, and you’re finally in the startup phase of your budding business. Hiring new talent is an inevitable and critical part of starting your own business, and it’s an exciting indication that your original idea has finally found its footing— now it just needs the manpower.
ConversionXL
JANUARY 16, 2019
Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) If you don’t name something, then it doesn’t become real.”. in favor of.
Both Sides of the Table
JANUARY 22, 2014
Smart is simply not a differentiator. I’ve watched VCs help with valuation support (spreadsheets, comps) on next round financing, participate in M&A meetings, interview senior job candidates – even help terminate tricky senior hires. call the companies that are doing well but not yet household names. Commitment.
Steve Blank
MARCH 15, 2017
No one had differentiated a startup job description from a large company job. This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. We hired union laborers to do that.
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