7 Questions to Evaluate Your Brand’s Health
Duct Tape Marketing
OCTOBER 5, 2017
Where are the differentiators? Your leadership team, employees, and customers need to be able to voice it too. How are they differentiating themselves? Go to your “About Us” page. If you don’t have one, take your mission statement. Then do the same for your competitors. Can you tell which copy belongs to which brand?
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