Remove Differentiation Remove Indianapolis Remove Leadership
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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

Where are the differentiators? Your leadership team, employees, and customers need to be able to voice it too. How are they differentiating themselves? Go to your “About Us” page. If you don’t have one, take your mission statement. Then do the same for your competitors. Can you tell which copy belongs to which brand?

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Transcript of How to Take Your Business from Distinct to Iconic

Duct Tape Marketing

There’s a restaurant in Indianapolis, St. It’s not just the restaurant you’d like to be if you were in that business in Indianapolis. John Jantsch: So, really, step number one, I mean, you have to have this huge differentiator, I think. Elmo’s in Indianapolis, it’s a restaurant.