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We were lined up together, four jets on the runway packing 128,000 pounds of thrust, and we carried more horsepower than the entire starting lineup of the Indianapolis 500. The third P is a differentiator: purpose. This could be a release date for an IT solution or a sales goal.
Where are the differentiators? Are your sales team and marketing team aligned? How are they differentiating themselves? Mollie Kuramoto is the Content Marketing Specialist for Element Three , an Indianapolis-based full-service marketing agency that works across channels to build discernible brands. Don’t neglect it.
There’s a restaurant in Indianapolis, St. It’s not just the restaurant you’d like to be if you were in that business in Indianapolis. John Jantsch: So, really, step number one, I mean, you have to have this huge differentiator, I think. It’s an integral part of the first sale.
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