Remove Differentiation Remove Intellectual Property Remove Naming
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How to Write a Business Plan

Up and Running

At the top of the page, right under your business name, include a one-sentence overview of your business that sums up the essence of what you are doing. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition?

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

Other intellectual property has similar value, including trade secrets, copyrights and trademarks. Clear product differentiation and a singular focus. I recommend never naming more than three specific ones, and using each of these as representative of a group of competitors.

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Is my business idea feasible? Key questions to ask before you start.

NZ Entrepreneur

Is the name you want available? A great brand begins with a strong, unique name. Check your business name doesn’t conflict with that of another business, by looking up the free online registers provided by the Intellectual Property Office of New Zealand and the NZ Companies Register.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

Startups that have a name but are not incorporated have no credible basis for an equity investment. Register Internet and social media startup names. Reserving a consistent website domain name and social media names will not likely be possible once your startup is made public via an investment platform.

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Investors Look for These Six Competitive Elements

Startup Professionals Musings

Here are the key ones: Real intellectual property. Others of lesser value include trademarks, trade secrets, unique domain names, long-term contracts, and copyrights. Strong focus and differentiation. Combining functions is not a good differentiator. A dynamic product line, rather than a single product.

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How to Write a Business Plan for a Cannabis Company

Up and Running

Your executive summary will include the following sections: Who you are: Your business name, location, and contact information. . With the rise of new cannabis companies, it is important to differentiate your cannabis company from the competition, whether you are opening a farm, extraction operation, or dispensary.

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6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

Here are the key ones: Real intellectual property. Others of lesser value include trademarks, trade secrets, unique domain names, long-term contracts, and copyrights. Strong focus and differentiation. Combining functions is not a good differentiator. A dynamic product line, rather than a single product.