Differentiation Kansas City Naming 
Duct Tape Marketing
SEPTEMBER 8, 2014
John Jantsch and Duct Tape Marketing are two of the most trusted names (if not THE most trusted names) in small business marketing. Differentiation. It’s just that simple. Yet my niches, specifically search engine optimization and online marketing, suffer from reputational issues. See what I mean?
Duct Tape Marketing
NOVEMBER 14, 2024
The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation. Kansas City is a growing hub for health tech innovation. I'm in Kansas City, the average market has 68 to 133 plans to choose as an individual.
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Duct Tape Marketing
APRIL 22, 2011
Pork Bellies are one of my favorites commodities, mostly because I like the name so much. There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story.
Duct Tape Marketing
JUNE 5, 2018
Find your point of differentiation. A sub-promise is a trust factor that a company offers (such as “Kansas City’s most trusted”). This is especially important for local businesses since a company’s NAP (name, address, and phone number) is a local ranking factor. Write conversationally.
Duct Tape Marketing
FEBRUARY 24, 2022
In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00] And I think as you, uh, describe that too, I think gets a huge differentiator as well.
Duct Tape Marketing
SEPTEMBER 3, 2019
The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do?
Duct Tape Marketing
JULY 19, 2017
There’s a lot of things around a core product or service that can really add a lot of value to that and can differentiate you enough that people are willing to pay more for that core product or service versus somebody else’s who’s pretty similar. They know my name. ” And, and, and, and, and, right?
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