Duct Tape Marketing

JUNE 5, 2018

It needs to act as an actual tool for your business and work as a lead generating machine. Nurture and convert – This is where the whole lead generation component comes into play. Find your point of differentiation. Your website shouldn’t just be a pretty design that people can look at.

Kansas City 78

Kansas City Kansas Audience Differentiation 78

Duct Tape Marketing

FEBRUARY 28, 2018

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. So this is really building out your competitive differentiator. Anne Janzer: Indeed, indeed. I can’t tell you how many marketers I’ve talked to that said, “This is great.

Kansas City 45

Kansas City Lead Generation Software Review Revenue 45

Duct Tape Marketing

SEPTEMBER 3, 2019

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do?

Kansas City 78

Kansas City Search Semantic Kansas 78

Hearpreneur

SEPTEMBER 11, 2015

They may think their problem is “not having enough money” but in reality the problem could be “not able to close sales” or “inefficient lead generation” or “misuse of funds” or…any number of issues. It is imperative to help our customers see the problem clearly, too.

Entrepreneur 48

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