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Introducing Lean Planning: How to plan less and grow faster

Up and Running

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Lean Planning is born. Flesh out the specifics with more detailed planning (as necessary).

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How and Where to Write About Technology in Your Business Plan

Up and Running

Establish technology as a differentiator, when it is. Even if technology isn’t the driving force of your business or your main differentiator, these days, almost all businesses have to manage technology as part of branding, marketing, and communications. That’s a great way make your reader run in the other direction!

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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 1: Start with a lean plan. I started UpKeep after seeing and using traditional enterprise software. Use your knowledge of an industry to solve a problem. “I

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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

And we charge money for it.” – Eric Ries, The Lean Startup. Where possible, use endorsements from industry influencers or positive reviews from customers who’ve tested your MVP. It’s a strategy used by software providers like SAP and IBM i2 , whose systems are vital to companies’ operations. . Image source.

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Fat startup: Learn the lessons of my failed Lean Startup

wordsting.com

Rigorously simple copywriting for software products. Fat startup: Learn the lessons of my failed Lean Startup. by Word Sting in Lean Startup , Software copywriting , Copywriting for startups. Many software copywriters or developers dream of building their own company. April 1, 2013. My co-founders and I did.

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