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Must build and promote your reputation / expertise. Flow is a function of reputation and share of mind in target market. Question : How do generalist PE funds differentiate and get in the advisers list? Question : How do PE funds differentiate in the LOI phase? Zubin Avari, Charter Oak Equity LP Christopher A.
For example, Ashley’s background in marketing and comms (across B2B and B2C) differentiates her from many other emerging managers.] if you have a clear investment framework and partner with founders consistent with that thesis you can quickly build a reputation. Having a strong POV also helps with finding… LP/GP fit.
At the other end of the spectrum large funds have gotten even larger in the past few years which has massively increased the amount of consolidation in our industry as 66% of LP money into venture is now concentrated in late-stage or full-cycle VCs. Why is this?
I hypothesized that, “Perhaps a contrarian statement in this environment: but even though there’s been a dip in fund size due to broad economic factors and LP appetite, it wouldn’t surprise me if the truly top firms raise even larger funds over the coming decade.” Local brewers = geography matters.
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