Differentiation Management Marketing Product Name 
Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. What I was hearing was a failure of management. All good news.
YoungUpstarts
JULY 17, 2013
Identify a Large Total Addressable Market. Many businesses don’t spend enough time thinking through the market that they potentially could address. What can I learn from adjacent markets that will help me? Can a competitor’s product name be easily substituted for my company’s brand?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
APRIL 18, 2019
And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
crowdSPRING Blog
JULY 13, 2016
When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation).
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5
Up and Running
NOVEMBER 1, 2017
If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.
ConversionXL
NOVEMBER 5, 2019
When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.
Expert insights. Personalized for you.
329 
Let's personalize your content