Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

The Startup Magazine

APRIL 14, 2025

This article explores key moving business tips and strategies to ensure that your moving business continues to grow and adapt in a dynamic market. Understanding Market Trends To succeed in the moving industry, it’s essential to stay informed about market trends and consumer behavior. million people. million people.

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United States Technical Review Operations Software Review 88

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Rather, buyer behavior is rooted in their strategy — a combination of product thesis, their theory of their market’s evolution, how they need to position for customers and against competitors, their long-term brand development, geographic expansion plans, and so on. ” “How can we become #1 or #2 in a new market?”

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Balance Sheet Vertical Acquisition Revenue 242

Up and Running

DECEMBER 6, 2021

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

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Small Business Marketing Software Review Technical Review 153

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

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Product Marketing Software Review Social Media 142

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. I remain a huge supporter and am very proud of our accomplishments and hugely optimistic about our future. 5 years ago.

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Los Angeles Intellectual Property LP Venture Capital 387

The Startup Magazine

SEPTEMBER 4, 2024

Marketing is one of those things that is not necessarily considered to be an essential practice for generating business, but this is why a variety of different healthcare provider marketing methods can invariably make a big impact in creating the right customer base.

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Marketing Technical Review SEO Social Media 158

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand momentum in the marketplace. Image source. Image source.

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Metrics Marketing Campaign Audience 157

Both Sides of the Table

APRIL 12, 2018

But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Why did Ring become an enormous success when it produced a hardware product and the market keeps saying, “hardware is too difficult to scale?” We had this discussion many times and with Jamie it wasn’t a marketing slogan?—?it

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Security Los Angeles Silicon Valley Video 247

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

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Leadership Technical Review Retention Campaign 88

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

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eCommerce Marketing Social Media Retention 129

ReadWriteStart

OCTOBER 6, 2020

Here are five essential inbound marketing tools for startups and entrepreneurs. In the guide (below), we’ve compiled five key marketing tools you can’t miss adding to your social media and video marketing strategy. Adding videos to your marketing toolkit is a very versatile solution.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

TechEmpower

JULY 24, 2023

How will you be taking this to market? How will you differentiate from these? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? What channels will you use (e.g., Ads, Viral/Social, SEO)?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. You lose the ability to up-sell and cross-sell products.

Technical Review 242

Technical Review Software Review Aggregator Australia 242

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

Leadership 46

Leadership Small Business Marketing Social Media 46

Startup Professionals Musings

MAY 25, 2022

In my experience, most technical entrepreneurs have little interest or expertise in the financials, or marketing. These days, many entrepreneurs are motivated to help the disadvantaged, such as TOMS shoes founder Blake Mycoskie, who differentiated his brand by donating a pair to the needy for every pair sold.

Technical Review 313

Technical Review Due Diligence Partner Cofounder 313

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

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Startup PR Public Relations Channel 329

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

Fractional CTO 92

Fractional CTO CTO Hire Technical Review Marketing 92

View from Seed

SEPTEMBER 18, 2019

As the company progresses through product market fit (PMF), you will want to highlight other key senior hires required to scale and round out the functional expertise of the exec team. The other aspect of the people roadmap is org-level team building necessary to unlock or accompany certain stages of the business.

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Part-Time VPE Seed Stage CTO Hire Forecast 195

YoungUpstarts

FEBRUARY 19, 2022

Well, anything that is produced to be sold or exchanged in the market is a commodity. The post Is The Internet A Commodity Or A Differentiated Product? Is the internet a commodity? appeared first on Young Upstarts.

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Differentiation Internet Product Marketing 289

YoungUpstarts

OCTOBER 6, 2020

Tech debt can be beneficial when it is deliberatively incurred with a specific goal in mind, such as speed to market for competitive advantage or release of prototypes to clarify customer requirements. You mentioned intentional tech debt. When can tech debt be beneficial to a growing business?

Technical Review 246

Technical Review Small Business Software Review Security 246

The Startup Magazine

AUGUST 26, 2024

Your USP should highlight specific benefits like this to differentiate your services from competitors. A comprehensive plan outlines your business goals, target market, and financial projections. It also includes marketing strategies, operational plans, and potential challenges, enabling you to make informed decisions.

Limited Liability Company 157

Limited Liability Company Technical Review Software Review Angel Investor 157

Steve Blank

APRIL 10, 2019

The premise of Growth capital is that if that by staying private longer, all the growth upside that went to the public markets (Wall Street) could instead be made by the private investors (the VC’s and Growth Investors.). Before these three went public, they weren’t unicorns – that is their market cap was less than a billion dollars.

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Stock Options Stock Vesting Common Stock 335

Both Sides of the Table

JANUARY 22, 2014

Smart is simply not a differentiator. SEO marketing vs. social marketing. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). In fact, book smart can be a negative. Think of web vs. mobile.

Portfolio 364

Portfolio Chicago Sales Incubator 364

ConversionXL

JUNE 14, 2021

Every marketer knows these are important questions, but finding the answers can be a challenge. In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Step 1: Use customer interviews for an objective and qualitative view of the market.

Software Review 158

Software Review Audience Differentiation Framework 158

Startup Professionals Musings

JANUARY 6, 2023

Find market evidence of customers with means who are willing to pay for a solution. Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. Choose a business model that will win in the market. Pay attention to the market.

Technical Review 201

Technical Review Government Agile Differentiation 201

The Startup Magazine

SEPTEMBER 12, 2022

With the online tutoring services market expected to have a CAGR of 14.7% Large Market. One thing you can be certain of is that as a tutor, you will have a sufficiently large market at your disposal. Competitive Market. Photo by Andrew Neel on Unsplash. Pros Of Starting A Tutoring Business. Flexibility .

Reputation 147

Reputation Demand Web Development Social Media 147

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

The Startup Magazine

SEPTEMBER 22, 2022

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. When brands have a laser-like focus on CXM , the apparel marketing benefits go far beyond those related to their customers.

Sales 158

Sales Customer eCommerce Social Media 158

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

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Customer Marketing Channel Audience 118

Duct Tape Marketing

OCTOBER 29, 2024

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. Here we go. (00:50):

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Cloud New York Curation Columbus 87

The Startup Magazine

JUNE 20, 2023

From building a strong brand and network to leveraging digital marketing and providing exceptional customer service, these tips will provide you with actionable strategies to take your real estate business to new heights. Provide exceptional customer service Exceptional customer service is a key differentiator in the real estate industry.

Technical Review 158

Technical Review Social Media Networking Differentiation 158

The Startup Magazine

APRIL 14, 2022

Focus on marketing. Marketing is a vital part of any business, and the sooner you get started, the better off you will be. Marketing will help your business stand out from others. You could have the best product on the market, but if no one knows about it, then no one will buy it. Do market research.

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Startup Early Stage Naming Public Relations 173